Switching barriers
Almashtirish to‘siqlari yoki almashtirish xarajatlari (mikroiqtisodiyot, strategik boshqaruv va marketingda qo‘llanadigan atamalar) — iste’molchilar o‘zlari sezadigan noqulayliklar yoki sarf-xarajatlar, shuningdek, bir muqobildan boshqasiga o‘tishning iqtisodiy va psixologik xarajatlaridir.[1][2]
Manbalar
- ↑ Jones, Michael A; Mothersbaugh, David L; Beatty, Sharon E (2002-06-01). "Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes" (en). Journal of Business Research 55 (6): 441–450. doi:10.1016/S0148-2963(00)005. ISSN 0148-2963. http://www.sciencedirect.com/science/article/pii/S0148296300001685.
- ↑ Jones, Michael A.; Reynolds, Kristy E.; Mothersbaugh, David L.; Beatty, Sharon E. (2007-05-01). "The Positive and Negative Effects of Switching Costs on Relational Outcomes" (en). Journal of Service Research 9 (4): 335–355. doi:10.1177/1094670507299382. ISSN 1094-6705. https://doi.org/10.1177/1094670507299382.