English: The coat-of-arms claimed by the Gucci family, who founded the Gucci fashion company.

The original coat-of-arms was sourced via the Archives of Florence.

Blazon: "Azure, three red poles bordered argent (white); a chief or, loaded to the right (dexter) of a wheel of azure, and to the left (sinister) of a rose of red." ("D'azzurro, a tre pali di rosso bordati d'argento; e al capo d'oro caricato a destra di una ruota d'azzurro, e a sinistra di una rosa di rosso.")

Description: "Family of San Miniato; Giacinto Gucci and his brothers were admitted to the nobility of San Miniato in 1763 (on that occasion it is declared that the family had come from Cremona in 1224); Giuseppe di Gaetano Gucci, on the other hand, was admitted to the nobility of Fiesole in 1839. Francesco di Benedetto Gucci obtained Florentine citizenship in 1601, for the Golden Lion banner; Giovanni Battista by Giovan Piero Gucci obtained it in 1634, in the Scala banner."

Guccio Gucci or his son, Aldo Gucci, claimed the right to use this coat-of-arms in the early 1950's, after the fall of the Kingdom of Italy, ruled by the House of Savoy.

The Guccis adapted or incorporated the recorded Gucci coat-of-arms in the Florence archives into the Gucci knight logo, trademarked by the Gucci company.